You are here: Smartzenlane > Leisure
Meta Asks Judge to Dismiss FTC's Antitrust Case
Smartzenlane2025-05-19 14:42:07【Leisure】9 views
DescriptionMeta has filed a motion asking DC District Court Judge James Boasberg to dismiss the Federal Trade C
Meta has filed a motion asking DC District Court Judge James Boasberg to dismiss the Federal Trade Commission’s antitrust case against it, saying the agency has failed to make its case.
The FTC sued Meta over its ownership of Instagram and WhatsApp, claiming that the company has an illegal monopoly on the social media space. The agency claims Meta is stifling competition and wants to see the company sell off both Instagram and WhatsApp.
With the close of the FTC’s arguments, Meta wants Judge Boasberg to dismiss the case, saying the FTC failed to make it.
With the close of the FTC’s case, the trial record establishes that Meta Platforms, Inc. (“Meta”) acquired Instagram and WhatsApp in order to improve them and expand its own portfolio of services – to better compete against many dynamic, innovative, and fierce rivals. And Meta did just that. Meta has made two promising mobile apps with uncertain prospects into two of the most successful apps in the world, enjoyed by approximately half of the planet’s population (including hundreds of millions of U.S. consumers) on demand, in unlimited quantities, all for free. The FTC has not carried its burden to prove that Meta “is currently violating the antitrust laws.” Order at 1 (Apr. 2, 2025), ECF No. 503. The Court should therefore enter judgment in Meta’s favor under Federal Rule of Civil Procedure 52(c).
Meta’s Counterargument
Meta then counters the FTC’s arguments on two key points.
First, the record demonstrates that Meta does not have monopoly power in the alleged market for “personal social networking services” (“PSNS”) – one in which only Snapchat and MeWe compete with Meta’s apps to serve user demand for “friends-and-family sharing.” Direct evidence shows that market-wide output has exploded – the fruits of competition, not monopoly – and the FTC has no proof that the overall quality of Meta’s apps has declined, much less below any competitive benchmark. Indirect evidence, in turn, underscores that the FTC’s candidate “PSNS” market is a fiction. And recent data decisively refutes the claim that “friends-andfamily sharing” insulates Meta’s apps from competition from (among many others) YouTube, iMessage, and, most dramatically, TikTok – a disruptive entrant that forced Meta to transform Facebook and Instagram or risk precipitous decline. Without a relevant antitrust market limited to Meta’s apps and Snapchat (plus MeWe), the case fails.
Second, the record shows that Meta’s acquisitions were not anticompetitive, another reason the case fails. Instagram and WhatsApp have grown and grown and grown – delighting billions of users – because Meta has devoted billions of dollars and resources to that end. Nothing but speculation supports the claim that, if Meta had left Instagram and WhatsApp to go it alone, “friends-and-family sharing” users would be even better off. The founder of Instagram testified to the contrary. The FTC’s principal expert admitted this is all just speculation without evidence of what would have happened without Meta. And WhatsApp had no intention of becoming a Facebook-style app, let alone in the United States, where its presence was insignificant at the time of the acquisition. The FTC thus cannot show that these acquisitions “harm[ed] the competitive process and thereby harm[ed] consumers.” United States v. Microsoft Corp., 253 F.3d 34, 58 (D.C. Cir. 2001) (en banc) (per curiam).
Meta goes on to argue the FTC failed to demonstrate that it has monopoly power over the market. It specifically targets the FTC’s claim that it increased price or reduced output.
As undisputed testimony shows, Meta cannot profitably charge users any price for Facebook and Instagram without losing those users to Meta’s many free rivals.
That leaves the FTC to argue that Meta shows users too many ads, which it alleges is like charging too high a price. But the FTC’s economic expert offered no opinion regarding a competitive benchmark for the right number of ads, let alone that Meta showed more ads than such a competitive benchmark.
Meta also does not profit by showing more ads to users who do not click on them – that mistaken view of how ads work is just not how the business makes money. See May 1 Tr. 182:13-183:4 (Hegeman: “[T]he thing that really matters for our business growth is whether we can show more relevant ads that people will actually choose to click on and make purchases from.”)
No reduced “quality.” Meta knows of no case finding monopoly power based solely on a claimed degradation in product quality, and the FTC has cited none – even as Meta has raised this point repeatedly. Nor has the FTC offered any measure of overall quality that Meta’s apps fail to meet. And with respect to the few aspects of quality the FTC claims have declined – ad load, privacy, integrity, and features – the FTC offered no competitive benchmark that Meta fell below.
Meta also disputes the FTC’s argument regarding its profits, pointing out that its profits are legally irrelevant. Even one of the FTC witnesses testified that increased profits can be the result of any number of factors, including innovation, increased demand, or simply superior execution.
Is the FTC’s Case Strong?
Right from the get-go, the FTC had a relatively tough case to make. The agency wants to roll back acquisitions that happened more than a decade ago. Meta, then Facebook, purchased Instagram in 2012 and WhatsApp in 2014.
In the intervening years, not only have both platforms continued to grow as part of Meta, but they have both become heavily intertwined with the rest of the company. Ripping them out now would not only be a massive undertaking, but could deal a crippling blow for both Instagram and WhatsApp.
Meta appears to have a solid argument that the social media landscape remains competitive. TikTok remains one of the most popular platforms globally. In addition, X appears to be regaining lost ground, while Bluesky continues to grow at a solid pace.
Only time will tell how the case turns out. While we’re not legal experts, it seems like Meta has a solid chance of winning its case.
Great! (12)
Related Articles
- Matthew Paetz And Lea Michele Split After Two Years
- Unlock the Secrets to Driving Exponential Website Traffic
- The Art of Enterprise Brand Building in 2025
- 10 Essential Captioning Tips for YouTubers: Improve Engagement & Reach
- Microsoft Updates Bing Ads Editor With Native Ad Support And More
- Belgian Court Ruling Exposes Flaws in Tracking
- UK Goes Full 'Minority Report' With 'Murder Prediction' System
- Salesforce and Google Expand Partnership With Gemini/Agentforce Integration
- AI Chatbots Are Devastating Website Traffic
- Google Refutes Safari Traffic Decline as AI Search Battle Intensifies
Popular Articles
Recommended by Admin
Meta Defends Using Pirated Books for AI, Saying They Have No 'Economic Value'
Threads Surpasses 350 Million Monthly Active Users
Stripe CEO's Brilliant Hack To Keep Company Customer
Substack And FIRE Partner To Protect Writers' Free Speech
Bluesky Announces Unique Take On Verified Accounts
YouTube Unveils Weekly Podcast Charts, Topping Spotify and Apple with Diverse Favorites
Chase to Block Zelle Payments to Social Media & Messaging Contacts
Senator Wyden Pushes FTC for Rules Governing Digital Ownership
Friend Links
- Sony Semiconductor and Microsoft Partner on Enterprise Smart Cameras
- Are Big Conferences Going Virtual?
- How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
- Norway Discontinues Contact Tracing App Over Privacy Concerns
- Twitter Employees Will Be Able to Work From Home Forever
- UK/Huawei Showdown Heats Up
- Windows 10 Includes Improved Cortana
- Bing Webmaster Tools Provides Backlink Data On Similar Sites
- Discord Pivots to Chat, Downplays Gaming
- Microsoft Sets Its Sights on Zoom With Teams Upgrade
- Google’s New 'What’s Happening' Feature: Boosting Restaurant Visibility with Real
- Apple's Safari Shift: AI Search Partners Could End $20B Google Deal
- TikTok Gets Another Reprieve
- YouTube Unveils Weekly Podcast Charts, Topping Spotify and Apple with Diverse Favorites
- Retail Exodus: How Companies Are Navigating China's Exit Amid Tariff Challenges
- AT&T Ending Text
- Visa's 60
- AI Chatbots Are Devastating Website Traffic
- Yahoo Declares War On Ad
- What Goes Into Creating Professional Email Template Designs That Convert
- The New Role of Marketers: Human
- Bluesky Announces Unique Take On Verified Accounts
- Substack And FIRE Partner To Protect Writers' Free Speech
- Google's Kodak Moment: Can Search Giant Survive the AI Revolution?
- Google Unveils Enhanced Privacy and Measurement Features Aimed at Marketers and App Developers
- X Enabling 4K Video Uploads
- FTC Chair Andrew Ferguson Targets Big Tech Censorship in Bold Inquiry
- Mozilla Shakes Up Leadership As Mitchell Baker Leaves
- The Washington Post Partners With OpenAI
- HBO Max Reborn: Warner Bros. Discovery Revives Iconic Brand After Failed Rebrand
- CCIA Files Amicus Brief Opposing DOJ's Google Remedies
- Belgian Court Ruling Exposes Flaws in Tracking
- Stripe CEO's Brilliant Hack To Keep Company Customer
- WhatsApp Wins $167 Million In Damages From NSO Group
- 6 Marketing Mistakes That Could Be Stifling Your Results
- Revolutionizing broadcast monetization: the power of dynamic ad insertion
- Google Unveils AI Max to Leverage AI for Search Campaigns
- Meta Expands Ad Empire: Video Ads Hit Threads as Platform Reaches 275M Users
- Netflix's Ad
- Senator Wyden Pushes FTC for Rules Governing Digital Ownership
- Microsoft Unveils $80 Billion AI Data Center Push to Bolster US Tech Dominance
- Cracking LinkedIn Outreach: Morgan J. Ingram’s Strategy to Engage Top Executives
- Montana the First US State to Offer Major Privacy Protection
- The Future of Innovation: Top Trends in Technology, Health, and Finance
- AI in Marketing: From Efficiency Tool to Strategic Thought Partnerships
- 37signals CTO: 'Don't Make Google Sell Chrome'
- Google Messages May Get Group Sharing via Links
- Roku Angers Users With Ads On Startup
- Google Refutes Safari Traffic Decline as AI Search Battle Intensifies
- What You Need to Take Care of Before Adopting AI
- Yahoo Sells TechCrunch
- Apple Flew Planeloads Of Products To US To Avoid Tariffs
- Google Gemini's New YouTube Feature: Summarizing Videos You Don't Have Time to Watch
- The Art of Enterprise Brand Building in 2025
- Robby Starbuck Files Defamation Lawsuit Against Meta Over False AI Claims
- Ross Gerber: Tesla Sales 'Suck…Brand Is Broken'
- Seizing the Transformative Potential of AI Marketing
- Mozilla CEO Says DOJ's Case Against Google Could Destroy Open Internet
- Meta May Offer UK Customers A Paid, Ad
- Chase to Block Zelle Payments to Social Media & Messaging Contacts
- Disney's Streaming Gamble: Profits Rise While Growth Slow
- Meta Defends Using Pirated Books for AI, Saying They Have No 'Economic Value'
- Meta Gives Users Option to Protect WhatsApp Chats From AI
- Unlock the Secrets to Driving Exponential Website Traffic
- FCC Wants Court to Reinstate Its Ability to Levy Fines
- Why Conversational AI Will Make the Difference in Increasing Online Conversions
- California Sues Florida Data Broker
- Mark Zuckerberg Considered Instagram Spinoff to Avoid Antitrust Case
- Apple Reinstates TikTok to the Apple App Store
- YouTube Follows Google Search, Tests AI Overviews
- Reddit’s Q1 2025 Financial Surge: 61% Revenue Growth and Profits Amid Stock Volatility
- DOJ Wants to Force Google to Sell Its Ad Business
- Meta's Threads Unveils Transparency Dashboard, Challenging X with New User
- Discord Co
- EU Fines TikTok €530 Million for Transferring Data to China
- Google Announces Android Digital Credentials Support
- Waymo To Use Interior Cameras To Train AI & Target Riders With Ads
- Yahoo Emerges As Latest Potential Chrome Buyer
- Turn your SEO into big business on the Gold Coast of Australia
- Reddit Bans University of Zurich, Issues Legal Demands Over 'Unethical' Research
- The Advantages of Working With PPC Management Services
- Netflix Revolutionizes Advertising: AI
- Google Wins Praise for Involving Parents in Gemini for Kids
- Fortnite Returns to Apple After Epic 5
- AI is Revolutionizing How SaaS is Sold to SMBs
- How Digital Asset Management Strategies Are Evolving in 2025
- Apple Brings Apple TV to Android
- UK Goes Full 'Minority Report' With 'Murder Prediction' System
- Ben Silverman's Bold Bet: Blending TV and Social Media in the Creator Economy
- Google Ditches Country
- Telegram Blocks Two Major Black Markets
- Google Improves Process to Remove Personal Search Data
- Digital Marketing Guide for the Medical Industry – Comprehensive Guide
- Disney Surges on Q2 2025 Earnings Beat and Upgraded Outlook
- Intel Refreshing One Of Its Branding Classics
- Jeep Goes Full 'Enshittification' With Ads Every Time You Stop
- Salesforce and Google Expand Partnership With Gemini/Agentforce Integration
- Dan Neary, Meta VP of Asia Pacific, Resigning
- Threads Surpasses 350 Million Monthly Active Users
- Why Every Business Needs a Public Relations Agency for Corporate Reputation Management
- How to Empower and Celebrate Your Brand’s Biggest Supporters
- Google Unlikely to Invest in Search if DOJ Wins Remedies
- 5 Reasons CMOs Are All
- Musk’s X Seeks to Raise Funds at $44 Billion Valuation, Signaling a Turnaround
- Meta's Next
- Grok's "White Genocide" Output Sparks AI Security Alarm
- SAS Goes All
- How AI Disruption is Reshaping Digital Agencies
- 10 Essential Captioning Tips for YouTubers: Improve Engagement & Reach
- Pinterest's Pivot: How CEO Bill Ready Is Turning Record User Growth Into a Shopping Revolution